Email marketing campaigns are abundant in the marketing world, and don’t seem to be going anywhere soon. But customers are used to the routine and often click out of emails (or don’t even open them) before giving them a fair chance. Including a video in your emails, however, is a whole different story. No matter the type of video you have, it should definitely have a place in your email marketing. According to Implix, emails that include video(s) have their clickthrough rate increased by 96%. That’s a whole bunch of potential business.