INCLUDING VIDEO IN YOUR MARKETING

Creating a brand new video for your business is exciting stuff. You’ve probably watched the video way too many times by now, and you know it’s great. But now what? Having such a fantastic video is pointless unless you can put it to work. Here at Fort Lauderdale Video Production, we want to see our videos improving business for our clients, so we’ve come up with a basic list of ways to use your new video.

Email Campaigns

Email marketing campaigns are abundant in the marketing world, and don’t seem to be going anywhere soon. But customers are used to the routine and often click out of emails (or don’t even open them) before giving them a fair chance. Including a video in your emails, however, is a whole different story. No matter the type of video you have, it should definitely have a place in your email marketing. According to Implix, emails that include video(s) have their clickthrough rate increased by 96%. That’s a whole bunch of potential business.

Landing Page

Landing page videos are increasing in popularity, and for a good reason. They get amazing conversions. People love video, this is something we all know, we also know that video draws people in more than a block of text. Therefore, it makes sense that when consumers open your website they should be met with engaging video rather than lengthy text. PSA: Make sure that while your video plays automatically but the sound does not. Conversion rates plummet when visitors are barraged with automatic sound.

Product Page

If you have a video that features a specific product, make sure you post the video to the product description page. Along with posting or sending out your video, it’s extremely helpful to have it simply embedded on the page so that potential clients viewing the product have access to the video. Being able to view a product’s video dramatically affects sales, with ComScore reporting 65% of people are more likely to buy something after being given access to a video with the product in it.

Product Description

Marketing is all about exposure. What better way to get your video out there then to post it on platforms such as Facebook that boast upwards of 500 million people watching videos on their platform every single day. Social media marketing is popular for a reason. Its free to use and it has high conversion rates. Each share, reblog, repost, or link to your video exponentially raises the number of eyes on your business.

Social Media

Social Media

Marketing is all about exposure. What better way to get your video out there then to post it on platforms such as Facebook that boast upwards of 500 million people watching videos on their platform every single day. Social media marketing is popular for a reason. Its free to use and it has high conversion rates. Each share, reblog, repost, or link to your video exponentially raises the number of eyes on your business.

START YOUR CUSTOM QUOTE NOW